How many times a day would you say you go to your phone to either search something online or check your social media? According to a study by Asurion, Americans check their phone 80 times a day about every 12 minutes, on average (NYPOST.COM, Americans Check Their Phones 80 Times a Day: Study. 11/08/17). Yikes! I was surprised too, but honestly, I am guilty of this as well. It almost seems like having information at our fingertips is a necessity nowadays. And, as the years go by, I believe we will rely more and more in technology.
Technology changes so many things, including how fast and for how much you sell your home! Have you wondered why some homes that compare to each other in features and price will sell in different time frames and even prices? According to the National Association of Realtors’ Real Estate in a Digital Age 2017 Report, in 1981, 22% of home buyers would look at newspapers to search for homes. By 2016, 44% were looking for homes online as their first step in purchasing a home.
So, why wouldn’t the way your home is marketed change too? The first impression a home buyer will get of your home will be online –more likely, on their phone … so, would it be fair to say professional or high quality photography, drone and video of your home will make a difference in how soon you sell your home?
In this digital age of social media and internet blogs and vlogs it is key to have the right real estate agent doing all this work for you. Oh! And, it’s not just about posting your home online, it’s about strategically posting your home online. So, next time you interview a real estate agent about listing your home for sale, ask about his or her strategic marketing plan.
As always, contact me if you or anyone you know is looking to sell or buy.